WHY POY
Your return on Investment!
- Astonishing sales increases since 68% of consumers are ready to pay more for a product with the Product of the Year Logo!
- Early Consumer Trial.
- Increased market penetration.
- Differentiation from competition at shelf level.
- Access to a professional market study providing valuable insights on production perception and consumer behavior per category.
- Access to interesting volume deals and discounts with POY’s media partners.
- Use of the Product of the Year logo on all marketing and communication material for 12 months, an extremely efficient marketing tool!
What do consumers think
Brand awareness (1)
90%
Consumers are convinced that they will be satisfied (1)
74%
Is an endorsement, a guarantee, and a reference (2)
67%
Boost to the brand image (3)
72%
Incentive to purchase (3)
76%
Retailers believe that the logo provides a significant
boost to revenues (4)
boost to revenues (4)
81%
(1) Online Ipsos survey performed in March 2017 (16-75 age range)
(2) Online Ipsos survey performed in July 2014 (16-75 age range)
(3) Online survey performed by Nielsen in October 2014 (16-75 age range)
(4) Telephone survey of mass retail professionals performed by Junior ESSEC Entreprise in March 2017