Your return on Investment!
- Astonishing sales increases since 68% of consumers are ready to pay more for a product with the Product of the Year Logo!
- Early Consumer Trial.
- Increased market penetration.
- Differentiation from competition at shelf level.
- Access to a professional market study providing valuable insights on production perception and consumer behavior per category.
- Access to interesting volume deals and discounts with POY’s media partners.
- Use of the Product of the Year logo on all marketing and communication material for 12 months, an extremely efficient marketing tool!
boost to revenues (4)
(1) Online Ipsos survey performed in March 2017 (16-75 age range)
(2) Online Ipsos survey performed in July 2014 (16-75 age range)
(3) Online survey performed by Nielsen in October 2014 (16-75 age range)
(4) Telephone survey of mass retail professionals performed by Junior ESSEC Entreprise in March 2017