Why POY

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TRUSTED

30 years of operation working with leaders like P&G, Johnson & Johnson, GSK, Kimberly Clark and more.
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GLOBAL

40 countries operating under the same goal: to guide consumers to the most innovative products on the market.
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INDEPENDENT

Survey of thousands consumers in China conducted by global research Nielsen in product innovation.
WHY POY

Your return on Investment!

  • Astonishing sales increases since 68% of consumers are ready to pay more for a product with the Product of the Year Logo!
  • Early Consumer Trial.
  • Increased market penetration.
  • Differentiation from competition at shelf level.
  • Access to a professional market study providing valuable insights on production perception and consumer behavior per category.
  • Access to interesting volume deals and discounts with POY’s media partners.
  • Use of the Product of the Year logo on all marketing and communication material for 12 months, an extremely efficient marketing tool!
What do consumers think
Brand awareness (1)
90%
Consumers are convinced that they will be satisfied (1)
74%
Is an endorsement, a guarantee, and a reference (2)
67%
Boost to the brand image (3)
72%
Incentive to purchase (3)
76%
Retailers believe that the logo provides a significant
boost to revenues (4)
81%

(1) Online Ipsos survey performed in March 2017 (16-75 age range)
(2) Online Ipsos survey performed in July 2014 (16-75 age range)
(3) Online survey performed by Nielsen in October 2014 (16-75 age range)
(4) Telephone survey of mass retail professionals performed by Junior ESSEC Entreprise in March 2017