Expert Evaluation

The Role of the Experts in shortlisting

  • The jury day takes place once the registration process is closed.
  • The expert committee is comprised of industry professionals and renowned experts from various fields such as marketing, media & government officials.
  • The expert committee will assess if all the participating products meet the set criteria of innovation.
  • The expert committee will then select the shortlisted products before moving to the consumer survey phase.
Our Experts Committee
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Managing director at Brand Union (Beijing)
Consulting Co., Ltd.

The dean of Brand-MBA school

Draftsman of <Guidance on Strengthening Brand Building of Enterprises>, from SASAC.

Yong Wang

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Vice President of Shanghai Science Association for Young Talents (SSAYT)

Co-founder of the Future Industry Alliance

Founder and CEO of Zaojiu –  the theater style offline speech platform

Weiwei Tang

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General Secretary of Forbes China Entrepreneur Club

Responsible for the strategic development of Forbes and the establishment of the ecosystem

Jian Kang

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Senior Internet and financial media

Co-founder of < JIEMIAN > Network Technology Co., Ltd.

Senior Vice President at Shanghai United Media Group( Jiemian News )

Weizhong Guo

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Chief editor of < China Advertising >

Planning and editing the first domestic < China Advertising Case Yearbook> and < China Outdoor Advertising Yearbook>.

Serving as the director of the editorial board of China’s first China Brand Yearbook

Huixin Zhang

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Founder & CEO of WEHOUR, an innovative global consulting network.

China General Manager of APCO Worldwide, MSL China.

“The Top 10 Communication Executives of the Year” by Dandelion Awards.

Linda Du

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Assistant Dean of emlyon Asia campus.

Professor of Marketing .

One of the Editorial Review Board of Journal of Global Academy of Marketing Science (JGAMS).

Junsong Chen

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Chief Editor of <FMCGChina>.

Executive vice president of Shanghai Beverage Industry Association.

Expert of Shanghai Economy & Information Committee, Shanghai Municipal Commission of Commerce.

Jie Chen

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Cofounder of Successful Design.

Committee Member of Forbes Designer Award.

Guest Professor at Shanghai Jiao Tong University (SMD).

Sissi Ren

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Corporate Innovation Lean Startup Coach.

Mentor at Chinaccelerator, Startup Next (powered by Google).

Recognized as 2018 China Digital A List talent by Campaign Asia.

Nishtha Mehta

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Chairman at Service Design Network, Shanghai.

Founder of CBi China Bridge.

Visiting Professor at Academy of Arts & Design, Tsinghua University.

Cathy Huang